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A representative of Yacht Watch Manufacturer's Representatives working the Tampa Boat
Show in the fall of 1987 met Jack Jones (mid-70's) sitting in the front corner eating sardines out of a
can with saltine crackers. His wife was sitting in the back knitting. There was
a scrolling sign, several empty paint cans, an amateurish back drop and several
pictures of test panels.
After brief intros and a simple product description from this
retired Chemist it was clear how unmarketable his product was. "Where's the
primer? In the can, he said. Where is the primer, where are all the products
like thinner and spay prep etc.? In the can, he said.
This went against all the marketing models of the paint
industry. When he explained that he had formulated the paint for his own
personnel use and not to market , it suddenly made sense. The Yacht Watch
Manufacturer's Representative took a gallon of
paint back to southwest and within 6 months confirmed his claim.
We thought Jack had discovered a better mousetrap and the world
would beat a path to his door. Wrong!
Our Hard Ablative has very little Talc and a much harder
surface so it won't die out of the water or build up and lasts longer! An
ordinary Ablative Paint wears away quickly because it has a lot
of Talc.
In the Spring of 1985, Jack
Jones was lying in the snow under his boat painting the bottom just as he had
done for more than twenty years. It was then that the retired chemist decided he
had two choices, give up boating or find a bottom paint that would last more
than one season. Together with some chemist friends they came up with their best
formulation which became "Shipbottom Bottom Paint!"
After a few years of testing the new paint Jack took it to
several major paint companies but they weren't interested in selling LESS paint. So Jack started a
small company near Flourtown, Pa. to make the paint for he and his friends.
He touted "Shipbottom Bottom Paint" as a 2
season paint and called it "one coat magic" and it worked for two seasons.
Some boaters tried it for three seasons and a legend was born! "Shipbottom Bottom Paint" should have been a
huge success story but it hasn't been because Jack
wanted a boater friendly paint. He put everything in one paint can including a
lot of very pure Copper. There is a chemical
etcher to help boaters stop excessive sanding. A self-priming
feature, a different solvent base to eliminate
conflict with other paints and he hardened the
surface to make it last longer!
"Shipbottom Bottom Paint" has languished behind paints that
are better for the paint companies and yards but lousy for boaters. Building
a better mouse trap doesn't work when your up against savvy marketers and
mega-international corporations. Eventually, the mega-international paint
companies copied Super Shipbottom but they never incorporated the user friendly
aspects.
After Jack passed away in the early '90's, Innovative Marine
Coatings took over the
manufacturing. The only change made was to the name by adding 'Super' to the
very easily forgettable Shipbottom Bottom Paint because so many people called it
that!
One major drawback to the product concerns the etcher and
it's tendency to eat poorly constructed metal cans. So we went to a Plastite can
but after a while that can turns into modern art with some bizarre indentations.
The leaky or deformed cans have no effect on the paints shelf life or
performance but the major discounters have no sense of humor about our little
problem. So we stay a small paint company and like it that way. What would we do
with all that money anyway!
Marion A. Donlin
President
INMARCO
Innovative Marine Coatings, Inc
15870 Lake Candlewood Dr.
Fort Myers, Fl. 33908
Tel: 239-466-5670
FAX: 239-466-7661
E-mail: supershipbottom@aol.com
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